THE CHALLENGE
Bring the message
to more people.
Invite influencers to attend the Garnier Green Beauty Event, discover the brand’s initiatives and share them with their audiences.
OUR ROLE
Connecting the brand
with creators.
We brought together more than 70 influencers for the event organised by Garnier, connecting them with the brand’s Green Beauty message.
Creators explored Garnier and L’Oréal initiatives and shared their experience through Instagram content.
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THE EXPERIENCE
A closer look
at Green Beauty.
Talks on environmental initiatives and responsible consumption, alongside recycling activities and upcycling workshops.
- Environmental initiatives
- Responsible consumption
- Recycling & upcycling
AT THE EVENT
Creators at Green Beauty.
THE RESULTS
From the event
to their audiences.
- 70+
- influencers attended
- 1M+
- reach
Instagram content shared the event experience and the brand’s initiatives with audiences beyond the venue.